Homesense - Mobile Billboard

Summary

HomeSense, a leading discount home furnishings retailer under the TJX Companies umbrella, continues to make impressive strides in its U.S. expansion. To support store launches in Austin, San Antonio, Hilton Head, Naples, Cypress, Knoxville, Greenville, Allen, and Katy, HomeSense partnered with Movia for an innovative mobile billboard campaign.

Over five weeks, two mobile billboards in each market strategically targeted high-traffic neighborhoods and competitor locations, generating millions of impressions around the stores. Movia's patented onboard sensor technology meticulously tracked results, revealing a 56.6% increase in foot traffic at Hilton Head, a 37.1% lift in Austin, and a 21.6% boost in San Antonio.

In alignment with their commitment to sustainability, HomeSense participated in Movia's tree-planting initiative, leading to 1,000 trees being planted. This effort ensured a carbon-negative impact, further enhancing the campaign’s environmental responsibility.

By combining innovative marketing strategies with a focus on sustainability, HomeSense effectively demonstrated the power of mobile billboards to engage new audiences while reinforcing its brand values of growth, community, and environmental stewardship.