Eden Food For Change logo

Summary

Eden Food for Change ran a 3 month long campaign on 1 truck from October 2, 2016 to December 2, 2016. The campaign aimed to increase general brand-awareness in the Mississauga and Peel region. Their goal was to increase number of donors by 14% compared to last years.

Truck advertising for Eden Food for Change on the side of a box truck 
                     that's parked outside of a factory. Copy on the left reads, 
                     "You're giving more than just food" 
                     and the image on the right is of a fridge. Inside the fridge is food labelled 
                     with words like "hope"and "dignity."

Website

edenffc.org

Number of
mobile billboards

1

Project Scope

10 weeks

Results

7+M impressions
after 10 weeks
minutes solutions truck

About Eden Food for Change

Eden Food for Change is a non-profit organization committed to increasing, access to good food, healthy eating habits, and empowerment.