Eastlink logo for their truck advertising campaign

Summary

If you’re like most people, you probably don’t see a huge difference from one Telco company to another. So when Eastlink, a wireless provider based in Halifax, had a useful proposition to share, they wanted to spread the word fast. They turned to Movia to talk to consumers about their new data rollover plan, which allows Eastlink users to bank unused data from one month and use it in the next. Eight trucks displaying the offer were deployed in Sudbury, Grand Prairie, Halifax, and New Brunswick, with 2 trucks per market. Delivery vehicles with residential routes were chosen, targeting people while at home – where there was a good chance they were using their data, or perhaps even paying the bill of a competing Telco. The campaign resulted in 20 million impressions over a 9 week run, successfully bringing awareness of Eastlink’s new plan to the people most likely to care.

One Truckside Advertisements for Eastlink Home Builders on the highway

Number of
mobile billboards

8

Project Scope

9 weeks

Results

20+M impressions
after 9 weeks

Website

eastlink.ca
Truckside Advertisement photo of Eastlink

About Eastlink

Eastlink is Canada's largest family-owned telecommunications provider, offering a wide range of products and services to individuals, businesses, and government agencies. In addition to state-of-the-art networks powered by fibre optic and wireless carriers, Eastlink offers high-speed internet, wireless, data, security and automation, as well as local and long-distance telephones and exclusive, locally-produced programming. It is to be recognized as one of Canada’s Best Managed Companies. The company has operations across Canada, and helps raise over $3.5M annually for charitable and community organizations across the country.