Daydream logo for their truck advertising campaign


DayDream is Canada's first sparkling water infused with hemp extracts and adaptogens. Unveiling three unique and delicious flavours: Blackberry Chai, Cucumber Lime, and Peach Ginger.

They came to Movia for a one-truck, 9-week execution in Toronto. Using urban b2b delivery routes, they generated 3.6 million impressions and reached business owners interested in carrying their products. Our driver, equipped with hundreds of handouts, became a brand ambassador providing more information to the store owners they interacted with. On select weekends, the truck was used on a dedicated basis and was parked outside the entrance of two music festivals where over 10,000 daily attendees entered.

This combination allowed a start-up like Daydream to maximize its reach and ensure its product made it onto shelves and into coolers this summer.

Truck Ad photo of Daydream doing an OOH advertising campaign

Number of
mobile billboards


Project Scope

9 weeks


3M+ impressions
after 9 weeks



Movia Daydream Truck Advertising Case Study

Truckside Advertising for Daydream traveling in Toronto

About Daydream

Daydream is infused with some of the world's purest adaptogens, without the inclusion of sugar, chemicals, or caffeine. Adaptogens are plant-based herbs that help interact with the body's endocrine system to promote balance & clarity. In many cases, they're known to help the body adapt to stress faster, re-align mood, or even increase natural energy reserves. No longer will free minds have to sacrifice health for mental clarity.