Casper logo Cossette logo


In 2019, Casper and Cossette Media were launching two new sleep store locations in Calgary and Vancouver. So they needed to reach people wherever they might be thinking about sleep—out and about, commuting, and at home— and in two of Canada’s most expensive markets. Traditional media quickly became too costly, and that’s when they came to Movia. Our mobile marketing could bring Casper’s news everywhere that people go, with trucks that seemed to be delivering Casper mattresses all over town. With just 10 trucks in 24 weeks, Casper earned 104 million impressions at a fraction of the traditional cost, leading to two of Casper’s most successful store launches yet.

Parked box truck with mobile billboard ads for Casper on it's side and back. 
                Ad on side shows a cartoon man sleeping on a Capser mattress dreaming of himself sleeping. 
                The copy reads, "THE PERFECT MATTRESS FOR NARCISSISTS." 
                The ad on the back of the truck shows a teddy bear emeging from a blanket fort 
                that's on top of a Casper mattress.

Number of
mobile billboards


Project Scope

26 weeks


104+M impressions
after 26 weeks
Box truck with a Casper logo and an ad that says, 
                "Visit our new Casper Sleep Shop in Kitsilano."

About Casper

The sleep company Casper has one big dream they’re trying to achieve for Canada, “to improve the 26 years we each spend in bed and to brighten the days in between.” After years of studying the science of sleep, Casper has engineered mattresses, pillows, and bed frames to be optimal for falling peacefully asleep. The sleep company also created a comfortable way for Canadians to buy Casper’s products and have them delivered right to Canadian’s doorstep by creating a delivery system designed to be as comfortable as their own mattresses.

About Cossette Media agency

Cossette Media agency is a Canadian creative marketing & communications agency that began its journey in Quebec City in 1972. The agency’s mission is “to creatively connect people and brands in meaningful ways.” Cossette actively accomplishes their mission by offering its roaster of clients a robust full-service agency experience so that brands can easily find ways to connect with their audience, whether it’s improving upon creative or seeking out new media buys. Cossette will put your message out there and guarantee meaningful touchpoints with your target market.