Cookies logo for their truck advertising campaign

Summary

For Cannabis brands, advertising, particularly on social platforms, can be tricky. To bridge the gap left by the various laws and limitations, Cookies, a global giant in the industry, partnered with Movia for a truck-side ad campaign. Over 14 weeks, 5 trucks delivered the message of a new store opening in Antioch, located in the San Francisco Bay Area. The highly targeted announcement generated 35 million impressions, helping drive traffic to the new dispensary. It was a highly effective way to get brand lovers and newbies alike to take notice…and follow that truck.

Truck Ad photo of Cookies doing an OOH advertising campaign

Number of
mobile billboards

5

Project Scope

14 weeks

Results

35M impressions
after 14 weeks

Location

San Francisco
Truckside Advertising for Cookies traveling in San Francisco

About Cookies

Cookies began with two visionary founders: grow expert Jai, and entrepreneur Berner, whose Girl Scout Cookies (GSC) remains one of the most sought-after cannabis strains in the world. From the earliest days in a San Francisco garage to global growth, our goal has remained the same: authenticity and innovative genetics. Our control of the entire experience from start to finish, seed to sale, sets us apart. We take pride in our in-house cultivation, global varieties, and full lineup of strain-specific products. Cookies is a lifestyle.

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