For Cannabis brands, advertising, particularly on social platforms, can be tricky. To bridge the gap left by the various laws and limitations, Cookies, a global giant in the industry, partnered with Movia for a truck-side ad campaign. Over 14 weeks, 5 trucks delivered the message of a new store opening in Antioch, located in the San Francisco Bay Area. The highly targeted announcement generated 35 million impressions, helping drive traffic to the new dispensary. It was a highly effective way to get brand lovers and newbies alike to take notice…and follow that truck.
Cookies began with two visionary founders: grow expert Jai, and entrepreneur Berner, whose Girl Scout Cookies (GSC) remains one of the most sought-after cannabis strains in the world. From the earliest days in a San Francisco garage to global growth, our goal has remained the same: authenticity and innovative genetics. Our control of the entire experience from start to finish, seed to sale, sets us apart. We take pride in our in-house cultivation, global varieties, and full lineup of strain-specific products. Cookies is a lifestyle.