Bloomscape

Summary

Bloomscape is an online plant delivery service that brings healthy, thriving plants straight from the greenhouse to your front door. To launch their holiday campaign in Austin, Texas, they turned to Movia to reach consumers in a smarter, more targeted way. And to combine outdoor awareness with online conversions. With 3 trucks carrying the Bloomscape ads in key suburban neighborhoods, 10.8 million impressions were achieved over a period of 9 weeks. And, because the trucks looked like Bloomscape vehicles that were delivering plants all over town, they did more than carry the message – they provided the brand with a heightened sense of scale and popularity. The company was also able to track and retarget consumers using Movia's mobile beacon technology – leading to 800,000 online impressions for their specific customer demographic. In the end, Movia’s trucks delivered both awareness and major business results, putting Bloomscape more in the green than ever.