Summary

BigRoad ran a 3 month campaign with 1 moving truck billboard by Movia Media Inc. between October 22, 2017 and January 7, 2018. The purpose of the campaign was to promote their electronic logging device (ELD) to the potential customer base. Their goal was to increase brand awareness and attract new customers by 1000% over the duration of the campaign.

Truckside Advertisement photo of BigRoad for a $75 redemption offer

Number of
mobile billboards

1

Project Scope

12 weeks

Results

515+K impressions
after 12 weeks

Location

Ontario
New York

Website

bigroad.com
One Mobile Billboard for BigRoad logo books

About BigRoad

BigRoad is the #1 (closed) electronic logbook for truckers, owner-operators and drivers. The company offers its customers everything necessary to be compliant with hours-of-service (HOS) rules and electronic logging device (ELD) mandate.