BigRoad Campaign - Electronic Logbook
BigRoad ran a 3 month campaign with 1 moving truck billboard by Movia Media Inc. between October 22, 2017 and January 7, 2018. The purpose of the campaign was to promote their electronic logging device (ELD) to the potential customer base. Their goal was to increase brand awareness and attract new customers by 1000% over the duration of the campaign.
BigRoad is the #1 (closed) electronic logbook for truckers, owner-operators and drivers. The company offers its customers everything necessary to be compliant with hours-of-service (HOS) rules and electronic logging device (ELD) mandate.