Summary

BigRoad ran a 3 months campaign with 1 moving truck billboard by Movia Media Inc. between October 22, 2017 and January 7, 2018. The purpose of the campaign was to promote their electronic logging device (ELD) to the potential customer base. Their goal was to increase brand awareness and attract new customers by 1000% over the duration of the campaign.

Long box truck parked with an ads for BigRoad on it's back and side. 
                Ad on back reads, "Get three free months." 
                The ad on the side of the truck says "
                Get a $75 gift card for every friend you refer that purchases our ELD."

Website

bigroad.com

Number of
mobile billboards

1

Project Scope

12 weeks

Results

515+K impressions
after 12 weeks
Long box truck parked with an ads for BigRoad on it's back and side. 
                Ad on back reads, "Get three free months." 
                The ad on the side of the truck says "
                Get a $75 gift card for every friend you refer that purchases our ELD."

About BigRoad

BigRoad is the #1 (closed) electronic logbook for truckers, owner-operators and drivers. The company offers its customers everything necessary to be compliant with hours-of-service (HOS) rules and electronic logging device (ELD) mandate.