Angel of the Winds - Mobile Billboard
Summary
Meet Angel of the Winds, a casino resort just north of Seattle, owned by the Stillaguamish Tribe of Indians. Seeking a fresh approach to Out-of-Home advertising, they turned to Movia.
The goal was straightforward – boost brand awareness and draw people to the casino. A 5-truck, year-long campaign hit the streets, targeting Seattle and nearby communities along major interstates.
The message? Simple yet eye-catching – "Read the signs" and discover the casino.
The Movia magic? We used sensors on our vehicles and at eight key locations to measure impressions and track foot traffic.
But here's the highlight – Movia's retargeting program. We captured 200,000 device IDs bi-monthly, bringing back those who saw the creative or visited these key locations, right into the online space.
Number of
mobile billboards
Project Scope
Results
foot traffic
Location
Website
winds.com
Movia Angel of the Wind Mobile Billboard Case Study
About Angel of the Wind
Open since 2004, the business is home to 1,400 slot machines, a Sportsbook, a wide variety of Table Games, two virtual sports gaming suites, and a bowling alley. The gaming and entertainment destination is complemented by a three-star hotel with 125 rooms, a conference area, and a ballroom, as well as an assortment of dining options including both a high-end steakhouse and an award-winning microbrewery. Angel of the Winds is privately owned by the Stillaguamish Tribe of Indians with over 700 of employees from the Northwest, Olympic, and South Puget Sound regions.
