Summary

Albert College ran a 1 month campaign on 1 truck with Movia Media between July 31, 2017 and August 31, 2017. This campaign was to increase the number of new student for the upcoming fall semester. Albert College’s goal was to increase their recruitment rate by 100% in the semester of fall 2017 compared to the semester of winter 2016.

Parked truck advertising for Albert College. 
                    The copy on the truck reads "Discover a world of opportunity 
                    for your child at Albert College. Apply Now."

Number of
mobile billboards

1

Project Scope

4 weeks

Results

? impressions
after ? weeks
Truck displaying OOH advertisment parked outside of 
                St. Lawrence Market in Toronto. The back of the truck has the Albert College logo on it.

About Albert College

Albert College is a co-educational independent boarding and day school located in Belleville, Ontario, Canada. It is the oldest co-ed boarding independent school in Canada, and the only private boarding school in Belleville. Albert College believes in a well-rounded education for their students.

“Working with Movia Media to create my first campaign was easy from start to finish. The finished product turned out better than I anticipated and number of impressions was outstanding. The campaign was incredibly reasonable for advertising in the GTA and I feel it was completely worth the investment.”

- Albert College

Box truck parked in front of the Toronto Eaton Centre 
                    with OOH advertisement and Albert College logo on it's side.