What is Bus Advertising
Bus Advertising is a modern day approach of marketing that involves using buses to convey the service/product of a brand. In a bid to reach out to a large number of people, there has been a rapid adoption of bus advertising — that is, buses carry prints, illuminated displays, graphics, and wallpapers, moving around cities promoting a brand, campaign or sharing a message to the public. This mode of advertisement is effective because a bus moves around multiple areas, wearing prints of advertisement on its body, reaching out to a large number of people in the areas that it appears. These adverts can be placed on company’s buses or leased vehicles from companies in bus advertising services. A typical example is Movia, an advertising company that specializes in outdoor ads and mobile billboards.
Photo by Evan Krause on Unsplash
Photo by Ericson Fernandes
Bus Advertising Vs Truck Advertising
Contrary to the traditional mode of advertisement, bus advertising belongs to a section of
advertisement referred to as OOH, which means Out-Of-home. Basically, Out-Of-Home
advertising
refers to commercial promos that are targeted to the audience when they are
outdoors.
Other examples of advertisements that are categories under the OOH section include
billboards, stadiums, wall posters etc.
Also, bus advertising works with the interconnection of technology that allows for
display of
video banners and motion pictures.
Bus advertising is cost effective and its results are often guaranteed. According to
statistics by top media advertising, about 30 million people see an advert on a bus each
week. In addition to that, most adults spend 70% of their time outdoors — hence
increasing
the visibility of ads displayed on moving buses.
Types of Bus Advertising
It is important to note that there are various ways bus advertising can be carried out. There are three (3) major types of bus advertising. Promotional contents can be placed on the bus tickets, body of the bus or even ceiling. Either way, know that all forms of bus advertising fall under one of the aforementioned. Now, let’s learn about each of them.
Bus Ticket
When you think of bus advertising, one’s thought might never click on a bus ticket. But interestingly, this mode of bus advertising has been practiced for a very long time. Usually, bus tickets display the commercial banner on the back and the ticket will be printed on the front. Advertising on bus tickets is cost effective, although its reach is limited compared to interior and exterior bus advertising. As technology advances and the world begins to ditch print materials, there’s a possibility that advertising on bus tickets might no longer be functional.
Interior
This is one common form of bus advertising. Ads are usually placed at the back of the seats where it can be easily visible to the passengers. Also, advertisement banners can be placed in between walls and even on the ceiling of the bus. These banners usually have intriguing images — this is solely to capture the attention of the passengers. You can attest that beautiful images and bright colors catch your attention faster. Brands know this, hence, they use this tactics to push their message. Another common form is through displaying brand messages on the mini television placed in the bus.
Exterior
This is the most popular of the three types of advertising. It also has a larger reach of audience than the other forms of bus advertising. Exterior display of advertising basically attaches banners on the body of the bus. This advert can be in various formats such such as prints, display screens, boards and placards.
Other forms of bus advertising include the following;
- Bus shelter advertising - This refers to adverts placed on the structured waiting areas at bus stops.
- Bus station billboard: Bus station billboard is attached to the OOH bus shelter which often shows commercial ads.
Bus advertising is an affordable and effective mode of marketing. It is evident that people spend more time outside their home than indoors, which further proves that bus advertising has a large number of reach and a higher possibility of connecting to the audience.
As seen, there are various ways to go about bus advertising depending on the budget of the brand. Notwithstanding what type of bus advertising is done, larger visibility is guaranteed.
FAQs
Q: How much does bus billboard advertising cost?
A: The cost for bus billboard advertising varies depending on the location. For instance, it
costs
$10,000 and above in New York and Los Angeles.
Q: How much is it to advertise on a bus?
A: The cost differs depending on the format that the ad is displayed. The cost of exterior
advertising ranges from $150 - $6500
Q: What are examples of exterior bus advertising?
A: T-sides, Mega Rears (back of the bus), Supersides, Streetliners, Rears and Full Wraps.
