It’s freezing outside. No one wants to be outside. The effectiveness of mobile outdoor advertisements during the winter can be contested. After all, who’s outside during the wintertime to see these ads? Most of us would rather stay inside tucked under our comforters than endure the blistering cold.
The Canadian Out of Home Marketing and Measurement Bureau (COMMB) says one of the advantage and uniqueness of a mobile billboard lies in its ability to reach the mass population of an area quickly. And, unlike online advertising, truck-side advertisements are harder to disregard since out-of-home advertisements can’t be blocked with an AdBlockerRead More